2010 Toyota Camry Starts at $20,115

Toyota unveiled a slightly revised 2010 Toyota Camry at the Detroit Auto Show last month and now the pricing for the best-selling car in the U.S. has been announced. The 2010 Toyota Camry starts at $20,115, which includes a handling fee of $720.

The 2010 Camry gets a new front fascia, which includes a new bumper, grille and lower intakes. The base 4-cylinder is now a 2.5L that puts out 169 horsepower in the standard, LE and XLE grades. The 4-cylinder SE puts out 179 horsepower.

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Toyota to Cut More North American Production

Toyota has announced plans to further cut its production in order to bring its inventory levels under control. The automaker wants to reduce its current inventory by half.

“This is a tough environment, and it may continue for a while,” said Jim Wiseman, vice president of external affairs for Toyota Motor Engineering & Manufacturing North America.

Toyota's Jim Lentz recently told the Automotive News that inventory levels should be in line with demand by May.

Toyota announced plans earlier this month to idle its plants in Japan for 11 days in February and March due to the declining U.S. demand.

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Toyota To Post Operating Loss Of $1.7 Billion For 2008 [Carpocalypse Now]

It's official, as we reported unofficially on Friday, Toyota's a real, live flesh-n-blood automaker, posting an operating loss of $1.7 billion in 2008, the first in 70 years at the Japanese automaker.

Again, like he did after Honda's loss, we're waiting for Senator Richard Shelby (R-Hickabama) to verbally abuse Toyota for not making the cars Americans want to buy.

Wait, what was that? Sorry, folks, hold the phones, we're now hearing word Shelby did not say anything about Honda...and wait...yes, he won't be saying anything about Toyota's operating loss either. Hypocrisy you say? Why yes, well, what do you expect? He is a politician. [CNBC]

Photo Credit: Ralph Orlowski / Getty Images News

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Toyota Backs Down From Desktop Copyright Request [All Your Wallpapers Are Belong To Toyota]

Toyota has contacted Jalopnik and informed us their company's perplexing attempt to claim rights to desktop images uploaded by users and hosted at DesktopNexus was the result of an "internal miscommunication" and they they offered a sincere apology to those at the site involved in the fracas. This is a major reversal. As recently as Moday the company's lawyers were threatening to pursue legal action if any desktop image with any Toyota vehicle was left on DesktopNexus. To Toyota's credit, they realized what a major publicity mistake they were making and quickly changed course before making it an even bigger story. The statement from Toyota below the jump.

Hi Matt.

The recent request Toyota made to have certain photos of Toyota vehicles removed from the public wallpaper site, DesktopNexus, was the result of an internal miscommunication.

To protect the legal rights and agreements we have with the photographers we hire, we ask that the photographs not be used for direct consumer advertising, sales brochures and the like.

If people wish to post their own photos of one of their own vehicles, that's their right. In fact, we're pleased that people would want to show their Toyota vehicles to the world. So have at it. Consider the wallpapers on DesktopNexus to be fair game for personal use.

Please let your readers know that we offer a sincere apology to the DesktopNexus site and its users for any inconvenience or disruption this miscommunication may have caused.

Thanks for your understanding,

Scott DeYager
Toyota Motor Sales, U.S.A., Inc.
Corporate Communications

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Toyota’s FCHV-adv fuel-cell hybrid now gets 516 miles

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Hyundai Elantra beats Toyota Corolla in Consumer Reports subcompact test

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Toyota 2000 SR Concept by Sure Design

Sure Design has unveiled a Toyota 2000 SR Concept, inspired by the legendary Toyota 2000 GT, but it’s nothing official, just a good-looking concept. It combines the great style of 2000 GT with modern and futuristic lines, being powered by a 3.5-liter, turbo V6 front-mounted engine.

It’s powerful engine delivers a whopping 610hp to it’s rear wheels, but it also sports a secondary electric motor, that powers it’s front wheels with less autonomy, for urban driving. Sure Design might give Toyota some ideas and maybe they are going to revive the legend, not necessarily by putting their concept into producing, but maybe designing another one on their own.

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The fact that Toyota have the number one spot does not necessarily mean ...

This has been coming for a while now, but figures for the first quarter of the year confirm Toyota as the number one car company in the world today.

Previously the spot had been held by US car giant General Motors, but as we have seen in the past few years the main car manufacturers GM, Ford and Daimler Chrysler have been hit by many factors which are outside of the industry as such and could be said to beyond their direct control.

Toyota have been steadily building towards the top spot and with their decision to go with the green car (Prius) which has proved to be a absolute winner, yet there are those who say that it is not totally the car sales that have helped the company reach this accolade. Many industry insiders believe that because of the Japanese culture, the company has been able to exploit certain areas.

We have seen that benefits to staff in the US have been major headache for the big three, these being mainly health care and pension liabilities, which as whole amounts to a lot of money and thus has an effect on investment in new plants, design and so on, is this true or just an excuse, well it is true that we have heard how expensive employing people in the west is, and in Japan it is different, but we are talking about a global market, the big three do have plants in other countries as do virtually all vehicle makers, the costs and working conditions are favourable and therefore most of the manufacturers are playing on a level playing field.

The fact that Toyota have the number one spot does not necessarily mean that they will be holding on to it, in fact the number one spot will probably be seeing many different names over the years to come as the car companies develop a worldwide foothold, and in particular the Chinese market, where we have seen that the luxury end have been showing their cars, yet this market has an even bigger market for small to mid sized cars, this where the sales are going to change the status of all car manufacturers.

Source [Business Week]

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